ABSTRACT
Objective
to reflect on the Diffusion of Innovations Theory, as a theoretical-methodological framework for research studies on Nursing and Health.
Method
a reflective study, based on the principles and concepts of the Diffusion of Innovations Theory as a theoretical-methodological framework, and its applicability in studies on innovations in health.
Results
using the framework enables the conduction of studies encompassing qualitative, quantitative and mixed approaches, applicable for the identification of the need for innovation in the elaboration, design, implementation, evaluation and adjustment of the innovations. The diffusion process evaluation through the elements of innovation, time, social systems and communication channels enables apprehending contributing factors for the success of a given innovation.
Conclusion
the theoretical perspective herein presented offers conceptual grounds to apprehend the process corresponding to the diffusion of innovations in the health field, through sensitive models and evaluation and elaboration of diffusion processes suitable for various contexts.
DESCRIPTORS:
Diffusion of innovations; Innovation; Health communication; Health information systems; Nursing research