Compra compulsiva e a influência do cartão de crédito

Veludo-de-Oliveira, Tânia Modesto; Ikeda, Ana Akemi; Santos, Rubens da Costa

doi:10.1590/S0034-75902004000300007

Resumos

Este artigo investiga a influência do cartão de crédito sobre o comportamento de compra compulsiva entre jovens. A compra compulsiva é um estado de descontrole que visa a minimizar sentimentos negativos. Nesse contexto, o cartão de crédito pode ser um elemento impulsionador de compras que podem ter como possíveis conseqüências a geração de dívidas e problemas de relacionamentos. O estudo analisou tal comportamento entre jovens universitários, a partir de uma pesquisa de campo. Os resultados sugerem que, na amostra, os jovens com propensão à compulsividade usam o cartão de crédito de forma mais intensa. Sugere-se que as organizações envolvidas não negligenciem a questão da compra compulsiva e que suas responsabilidades sejam discutidas.

Compra compulsiva; cartão de crédito; estudantes universitários; comportamento do consumidor; pesquisa de marketing

This article examines the influence of credit cards on young adults' compulsive buying behavior. Compulsive buying is an uncontrollable state that tends to soften negative feelings. In this context, credit cards can stimulate impulse buying giving rise to problems such as debts and relationship problems. This study is based on a field work and it analysis this behavior on university students. The results reveal that young students with propensity to be compulsive buyers use credit card intensely. It is suggested that organizations involved in this matter should not neglect the compulsive buying behavior and that a discussion about their responsibility be made.

Compulsive buying; credit card; university students; consumer behavior; marketing research

MERCADOLOGIA

Compra compulsiva e a influência do cartão de crédito

Compulsive purchase and credit card influence

Tânia Modesto Veludo-de-Oliveira^I; Ana Akemi Ikeda^II; Rubens da Costa Santos^III

^IUNIFECAP

^IIFEA-USP

^IIIFGV-EAESP

RESUMO

Este artigo investiga a influência do cartão de crédito sobre o comportamento de compra compulsiva entre jovens. A compra compulsiva é um estado de descontrole que visa a minimizar sentimentos negativos. Nesse contexto, o cartão de crédito pode ser um elemento impulsionador de compras que podem ter como possíveis conseqüências a geração de dívidas e problemas de relacionamentos. O estudo analisou tal comportamento entre jovens universitários, a partir de uma pesquisa de campo. Os resultados sugerem que, na amostra, os jovens com propensão à compulsividade usam o cartão de crédito de forma mais intensa. Sugere-se que as organizações envolvidas não negligenciem a questão da compra compulsiva e que suas responsabilidades sejam discutidas.

Palavras-chave: Compra compulsiva, cartão de crédito, estudantes universitários, comportamento do consumidor, pesquisa de marketing.

ABSTRACT

This article examines the influence of credit cards on young adults' compulsive buying behavior. Compulsive buying is an uncontrollable state that tends to soften negative feelings. In this context, credit cards can stimulate impulse buying giving rise to problems such as debts and relationship problems. This study is based on a field work and it analysis this behavior on university students. The results reveal that young students with propensity to be compulsive buyers use credit card intensely. It is suggested that organizations involved in this matter should not neglect the compulsive buying behavior and that a discussion about their responsibility be made.

Key-words: Compulsive buying, credit card, university students, consumer behavior, marketing research.

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

Artigo recebido em 14.10.2003.

Tânia Modesto Veludo-de-Oliveira

Professora de Marketing da UNIFECAP/SP. Mestre em Administração, com Especialização em Marketing, pela FEA/USP. Interesses de pesquisa em marketing de serviços, comportamento do consumidor e responsabilidade social. E-mail: tveludo@usp.br Endereço: Rua Joaquim Antunes, 553 apto. 102, São Paulo SP, 05415-011.

Ana Akemi Ikeda

Professora Associada e Coordenadora da área de Marketing da FEA/USP. Interesses de pesquisa em marketing de serviços, pesquisa de marketing e comportamento do consumidor. E-mail: anaikeda@usp.br Endereço: Av. Prof. Luciano Gualberto, 908, Cid. Universitária, São Paulo SP, 05508-900.

Rubens da Costa Santos

Professor de Marketing da FGV-EAESP. Interesses de pesquisa em valor percebido pelo cliente, responsabilidade social e comportamento do consumidor. E-mail: rcsantos@fgvsp.br Endereço: Av. 9 de julho, 2.029, 11º andar, São Paulo SP, 01313-902.

Aprovado em 28.05.2004.

BLACK, D. Compulsive buying: a review. Journal of Clinical Psychiatry, v. 57z, p. 50-54, 1996.
BLACK, D. Compulsive buying disorder: definition, assessment, epidemiology and clinical management. CNS Drugs, v. 15, n. 1, p. 17-27, 2001.
BLEULER, E. Textbook of psychiatry New York: MacMillan, 1924.
BLOCH, P.; RIDGEWAY, N.; DAWSON, S. The shopping mall as consumer habitat. Journal of Retailing, v. 70, n. 1 p. 23-24, 1994.
BOEDECKER, K.; MORGAN, F.; STOLTMAN, J. Excessive consumption: marketing and legal perspectives. American Business Law Journal, v. 36, n. 2, p. 301-325, Winter 1999.
CHRISTENSON, G.; FABER, R.; ZWANN, M.; RAYMOND, N.; SPECKER, S.; EKERN, M.; MACKENZIE, T.; CROSBY, R.; CROW, S.; ECKERT, E.; MUSSELL, M.; MITCHELL, J. Compulsive buying: descriptive characteristics and psychiatric comorbidity. Journal of Clinical Psychiatric, v. 55, p. 5-11, 1994.
D'ASTOUS, A. An inquire into the compulsive side of "normal" consumers. Journal of Consumer Policy, Netherlands: Kluwer Academic Publishers, v. 13, p. 15-31, 1990.
D'ASTOUS, A.; MALTAIS, J.; ROBERGE, C. Compulsive buying tendencies of adolescents consumers. Advances in Consumer Research, v. 17, p. 306312, 1990.
DESARBO, W.; EDWARDS, E. Typologies of compulsive buying behavior: a constrained clusterwise regression approach. Journal of Consumer Psychology, v. 5, n. 3, p. 231-262, 1996.
DHOLAKIA, U. M. Temptation and resistance: an integrated model of consumption impulse formation and enactment. Psychology & Marketing, v. 17, n. 11, p. 955-968, 2000.
EDWARDS, E. Development of a new scale for measuring compulsive buying behavior. Financial Counseling and Planning, v. 4, p. 67-84, 1993.
ELLIOTT, R. Addictive consumption: function and fragmentations in postmodernity. Journal of Consumer Policy, v. 17, n. 2, p. 159-179, 1994.
ELLIOTT, R.; ECCLES, S.; GOURNAY, K. Revenge, existential choice and, addictive consumption. Psychology & Marketing, v. 13, n. 8, p. 753-768, Dec. 1996.
FABER, R.; CHRISTENSON, G. In the mood to buy: differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, v. 13, n. 8, p. 803-819, Dec. 1996.
FABER, R.; CHRISTENSON, G.; ZWAAN, M.; MITCHELL, J. Two forms to compulsive consumption: comorbidity of compulsive buying and binge eating. Journal of Consumer Research, v. 22, n. 3, p. 296-304, Dec. 1995.
FABER. R.; O'GUINN, T. A clinical screener for compulsive buying. Journal of Consumer Research, v. 19, p. 459-469, Dec. 1992.
FABER. R.; O'GUINN, T. Compulsive consumption and credit abuse. Journal of Consumer Policy, v. 11, n. 1, p. 97-109, Mar. 1988.
FROST, R.; KIM, H.; MORRIS, C.; BLOSS, C.; MURRAY-CLOSE, M.; STEKETEE, G. Hoarding, compulsive buying and reasons for saving. Behaviour Research and Therapy, v. 36, p. 657-664, 1998.
GLATT, M.; COOK, C. Pathological spending as a form of psychological dependence. British Journal of Addiction, v. 82, p. 1257-1258, 1987.
HADDAD, C.; PATEL, U.; PIERRE, N. Diploma na mão, cheios de sonhos e endividados. Valor Econômico, Atlanta e Washington, 16 maio 2001. Disponível em: <www.valoreconomico.com.br>. Acesso em: 26 set. 2003.
HASSAY, D.; SMITH, M. Compulsive buying: an examination of the consumption motive. Psychology & Marketing, v. 13, n. 8, p. 741-752, Dec. 1996.
HIRSCHMAN, E.; STERN, B. Do consumers' genes influence their behavior? Findings on novelty seeking and compulsive consumption. Advances in Consumer Research, v. 28, p. 403-410, 2001.
KWAK, H.; ZINKHAN, G.; CRASK, M. Diagnostic Screener for Compulsive Buying: applications to the USA and South Korea. The Journal of Consumer Affairs, v. 37, n. 1, p. 161-169, Summer 2003.
KRAEPELIN, E. Psychiatrie 8. ed. Leipzig: Verlag Von Johann Ambrosius Barth, 1915.
LA BARBERA, P. The nouveaux riches: conspicuous consumption and the issue of self fulfillment. Research in Consumer Behaviour, v. 3, p. 179-210, 1988.
LEARNING the hard way: college students amass more credit card debit. Europe Intelligence Wire, p. 1-2, July 2003.
LEJOYEUX, M.; ADES, J.; TASSAIN, V.; SOLOMON, J. Phenomenology and psychopathology of uncontrolled buying. Journal of Psychiatric Association, v. 153, n. 12, Dec. 1996.
LYI, D.; LEE, S.; KWAK, H. Demographic trait and shopping attitude: impulsive buying and compulsive buying. Korean Journal of Advertising Research, v. 36, p. 127-137, Fall 1997a.
LYI, D.; LEE, S.; KWAK, H. Trait aspects of impulsive buying behavior. Korean Journal of Advertising Research, v. 34, p. 213-241, Spring 1997b.
MAGEE, A. Compulsive buying tendency as a predictor of attitudes and perceptions. Advances in Consumer Research, v. 21, p. 590-594, 1994.
MCELROY, S.; POPE, H.; HUDSON, J.; KECK, P.; SMITH, J.; WHITE, K. Kleptomania: a report of twenty cases. American Journal of Psychiatry, v. 148, p. 652-657, May 1991.
MCELROY, S.; KECK, P.; POPE, H.; SMITH, J.; STRAKOWSKI, S. Compulsive buying: a report of 20 cases. Journal of Clinical Psychiatry, v. 55, p. 242-248, 1994a.
MCELROY, S.; PHILLIPS, K.; KECK, P. Obsessive compulsive spectrum disorder. Journal of Clinical Psychiatry, v. 55, p. 33-51, 1994b.
MILTENBERGER, R.; REDLIN, J.; CROSBY, R.; STICKNEY, M.; MITCHELL, J.; WONDERLICH, S.; FABER, R.; SMYTH, J. Direct and retrospective assessment of factors contributing to compulsive buying. Journal of Behavior Therapy and Experimental Psychiatry, v. 34, p. 1-9, 2003.
MOSCHIS, G.; CHURCHILL, G. Consumer socialization: a theoretical and empirical analysis. Journal of Marketing, p. 40-48, Summer 1978.
NATARAAJAN, R.; GOFF, B. Compulsive buying: toward a reconceptualization. Journal of Social Behavior and Personality, v. 6, p. 307328, 1991.
O'GUINN, T.; FABER, R. Compulsive buying: a phenomenological exploration. Journal of Consumer Research, v. 16, p. 147-157, Sept. 1989.
PRATES, C. O consumidor compulsivo. Disponível em: <http://www.klickeducacao.com.br>. Acesso em: 20 set. 2003.
REDDEN, J.; STEINER, C. Fanatical consumers: towards a framework for research. Journal of Consumer Marketing, v. 17, n. 4, p. 322-337, 2000.
RINDFLEISCH, A.; BURROUGHS, J.; DENTON, F. Family structure, materialism, and compulsive consumption. Journal of Consumer Research, v. 23, p. 312-325, Mar. 1997.
ROBERTS, J.; MANOLIS, C.; TANNER JR, J. Family structure, materialism, and compulsive buying: a reinquiry and extension. Journal of Academy of Marketing Science, v. 31, n. 3, p. 300-311, Summer 2003.
ROBERTS, J.; JONES, E. Money attitudes, credit card use, and compulsive buying among American college students. The Journal of Consumer Affairs, v. 35, n. 2, p. 213-241, Winter 2001.
ROBERTS, J.; SEPULVEDA, C. Money attitudes and compulsive buying: an exploratory investigation of the emerging consumer culture in Mexico. Journal of International Consumer Marketing, v. 11, n. 4, p. 53-74, 1999.
ROBERTS, J. Compulsive buying among college students: an investigation of its antecedents, consequences, and implications for public policy. Journal of Consumer Affairs, v. 32, n. 2, p. 295-308, Winter 1998.
ROOK, D.; FISHER, R. Normative influences on impulsive buying behavior. Journal of Consumer Research, v. 22, p. 305-313, Dec. 1995.
ROOK, D. The buying impulse. Journal of Consumer Research, v. 14, p. 189-199, 1987.
ROOK, D.; HOCH, S. Consuming impulses. Advances in Consumer Research, v. 12, p. 36-40, 1984.
SCHERHORN, G.; REISCH, L.; RAAB, G. Addictive buying in West Germany: an empirical study. Journal of Consumer Policy, v. 13, p. 355387, Dec. 1990.
SCHLOSSER, S.; BLACK, D.; REPERTINGER, S; FREET, D. Compulsive buying: demography, phenomenology, and comorbidity in 46 subjects. General Hospital Psychiatry, v. 16, p. 205-212, 1994.
SHETH, J.; MITTAL, B.; NEWMAN, B. Comportamento do cliente São Paulo: Atlas, 2001.
SHOHAM, A.; BRENCIC, M. Compulsive buying behavior. Journal of Consumer Marketing, v. 20, n. 2, p. 127-138, 2003.
STERN, H. The significance of impulse buying today. Journal of Marketing, v. 26, p. 59-63, Apr. 1962.
ULLMAN, L.; KRASNER, L. A psychological approach to abnormal behavior Englewoods Cliffs, N. J.: Prentice Hall, 1969.
VALENCE, G.; D'ASTOUS, A.; FORTIER, L. Compulsive buying: concept and measurement. Journal of Consumer Policy, v. 11, p. 419-433, 1988.
WARWICK, J.; MANSFIELD, P. Credit card consumers: college students' knowledge and attitude. Journal of Consumer Marketing, v. 17, n. 7, p. 617626, 2000.
WOODRUFFE-BUTTON, H.; ECCLES, S.; ELLIOTT, R. Towards a theory of shopping: a holistic framework. Journal of Consumer Behaviour, v. 1, n. 3, p. 256-266, Feb. 2002.
WOODRUFFE, H. Compensatory consumption: why women go shopping when they're fed up and other stories. Marketing Inteligence & Planning, v. 15, n. 7, p. 325-334, 1997.

Datas de Publicação

Publicação nesta coleção
10 Fev 2011
Data do Fascículo
Set 2004

Histórico

Recebido
14 Out 2003

This work is licensed under a Creative Commons Attribution 4.0 International License.

[1] BLACK, D. Compulsive buying: a review. Journal of Clinical Psychiatry, v. 57z, p. 50-54, 1996.

[2] BLACK, D. Compulsive buying disorder: definition, assessment, epidemiology and clinical management. CNS Drugs, v. 15, n. 1, p. 17-27, 2001.

[3] BLEULER, E. Textbook of psychiatry New York: MacMillan, 1924.

[4] BLOCH, P.; RIDGEWAY, N.; DAWSON, S. The shopping mall as consumer habitat. Journal of Retailing, v. 70, n. 1 p. 23-24, 1994.

[5] BOEDECKER, K.; MORGAN, F.; STOLTMAN, J. Excessive consumption: marketing and legal perspectives. American Business Law Journal, v. 36, n. 2, p. 301-325, Winter 1999.

[6] CHRISTENSON, G.; FABER, R.; ZWANN, M.; RAYMOND, N.; SPECKER, S.; EKERN, M.; MACKENZIE, T.; CROSBY, R.; CROW, S.; ECKERT, E.; MUSSELL, M.; MITCHELL, J. Compulsive buying: descriptive characteristics and psychiatric comorbidity. Journal of Clinical Psychiatric, v. 55, p. 5-11, 1994.

[7] D'ASTOUS, A. An inquire into the compulsive side of "normal" consumers. Journal of Consumer Policy, Netherlands: Kluwer Academic Publishers, v. 13, p. 15-31, 1990.

[8] D'ASTOUS, A.; MALTAIS, J.; ROBERGE, C. Compulsive buying tendencies of adolescents consumers. Advances in Consumer Research, v. 17, p. 306312, 1990.

[9] DESARBO, W.; EDWARDS, E. Typologies of compulsive buying behavior: a constrained clusterwise regression approach. Journal of Consumer Psychology, v. 5, n. 3, p. 231-262, 1996.

[10] DHOLAKIA, U. M. Temptation and resistance: an integrated model of consumption impulse formation and enactment. Psychology & Marketing, v. 17, n. 11, p. 955-968, 2000.

[11] EDWARDS, E. Development of a new scale for measuring compulsive buying behavior. Financial Counseling and Planning, v. 4, p. 67-84, 1993.

[12] ELLIOTT, R. Addictive consumption: function and fragmentations in postmodernity. Journal of Consumer Policy, v. 17, n. 2, p. 159-179, 1994.

[13] ELLIOTT, R.; ECCLES, S.; GOURNAY, K. Revenge, existential choice and, addictive consumption. Psychology & Marketing, v. 13, n. 8, p. 753-768, Dec. 1996.

[14] FABER, R.; CHRISTENSON, G. In the mood to buy: differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, v. 13, n. 8, p. 803-819, Dec. 1996.

[15] FABER, R.; CHRISTENSON, G.; ZWAAN, M.; MITCHELL, J. Two forms to compulsive consumption: comorbidity of compulsive buying and binge eating. Journal of Consumer Research, v. 22, n. 3, p. 296-304, Dec. 1995.

[16] FABER. R.; O'GUINN, T. A clinical screener for compulsive buying. Journal of Consumer Research, v. 19, p. 459-469, Dec. 1992.

[17] FABER. R.; O'GUINN, T. Compulsive consumption and credit abuse. Journal of Consumer Policy, v. 11, n. 1, p. 97-109, Mar. 1988.

[18] FROST, R.; KIM, H.; MORRIS, C.; BLOSS, C.; MURRAY-CLOSE, M.; STEKETEE, G. Hoarding, compulsive buying and reasons for saving. Behaviour Research and Therapy, v. 36, p. 657-664, 1998.

[19] GLATT, M.; COOK, C. Pathological spending as a form of psychological dependence. British Journal of Addiction, v. 82, p. 1257-1258, 1987.

[20] HADDAD, C.; PATEL, U.; PIERRE, N. Diploma na mão, cheios de sonhos e endividados. Valor Econômico, Atlanta e Washington, 16 maio 2001. Disponível em: <www.valoreconomico.com.br>. Acesso em: 26 set. 2003.

[21] HASSAY, D.; SMITH, M. Compulsive buying: an examination of the consumption motive. Psychology & Marketing, v. 13, n. 8, p. 741-752, Dec. 1996.

[22] HIRSCHMAN, E.; STERN, B. Do consumers' genes influence their behavior? Findings on novelty seeking and compulsive consumption. Advances in Consumer Research, v. 28, p. 403-410, 2001.

[23] KWAK, H.; ZINKHAN, G.; CRASK, M. Diagnostic Screener for Compulsive Buying: applications to the USA and South Korea. The Journal of Consumer Affairs, v. 37, n. 1, p. 161-169, Summer 2003.

[24] KRAEPELIN, E. Psychiatrie 8. ed. Leipzig: Verlag Von Johann Ambrosius Barth, 1915.

[25] LA BARBERA, P. The nouveaux riches: conspicuous consumption and the issue of self fulfillment. Research in Consumer Behaviour, v. 3, p. 179-210, 1988.

[26] LEARNING the hard way: college students amass more credit card debit. Europe Intelligence Wire, p. 1-2, July 2003.

[27] LEJOYEUX, M.; ADES, J.; TASSAIN, V.; SOLOMON, J. Phenomenology and psychopathology of uncontrolled buying. Journal of Psychiatric Association, v. 153, n. 12, Dec. 1996.

[28] LYI, D.; LEE, S.; KWAK, H. Demographic trait and shopping attitude: impulsive buying and compulsive buying. Korean Journal of Advertising Research, v. 36, p. 127-137, Fall 1997a.

[29] LYI, D.; LEE, S.; KWAK, H. Trait aspects of impulsive buying behavior. Korean Journal of Advertising Research, v. 34, p. 213-241, Spring 1997b.

[30] MAGEE, A. Compulsive buying tendency as a predictor of attitudes and perceptions. Advances in Consumer Research, v. 21, p. 590-594, 1994.

[31] MCELROY, S.; POPE, H.; HUDSON, J.; KECK, P.; SMITH, J.; WHITE, K. Kleptomania: a report of twenty cases. American Journal of Psychiatry, v. 148, p. 652-657, May 1991.

[32] MCELROY, S.; KECK, P.; POPE, H.; SMITH, J.; STRAKOWSKI, S. Compulsive buying: a report of 20 cases. Journal of Clinical Psychiatry, v. 55, p. 242-248, 1994a.

[33] MCELROY, S.; PHILLIPS, K.; KECK, P. Obsessive compulsive spectrum disorder. Journal of Clinical Psychiatry, v. 55, p. 33-51, 1994b.

[34] MILTENBERGER, R.; REDLIN, J.; CROSBY, R.; STICKNEY, M.; MITCHELL, J.; WONDERLICH, S.; FABER, R.; SMYTH, J. Direct and retrospective assessment of factors contributing to compulsive buying. Journal of Behavior Therapy and Experimental Psychiatry, v. 34, p. 1-9, 2003.

[35] MOSCHIS, G.; CHURCHILL, G. Consumer socialization: a theoretical and empirical analysis. Journal of Marketing, p. 40-48, Summer 1978.

[36] NATARAAJAN, R.; GOFF, B. Compulsive buying: toward a reconceptualization. Journal of Social Behavior and Personality, v. 6, p. 307328, 1991.

[37] O'GUINN, T.; FABER, R. Compulsive buying: a phenomenological exploration. Journal of Consumer Research, v. 16, p. 147-157, Sept. 1989.

[38] PRATES, C. O consumidor compulsivo. Disponível em: <http://www.klickeducacao.com.br>. Acesso em: 20 set. 2003.

[39] REDDEN, J.; STEINER, C. Fanatical consumers: towards a framework for research. Journal of Consumer Marketing, v. 17, n. 4, p. 322-337, 2000.

[40] RINDFLEISCH, A.; BURROUGHS, J.; DENTON, F. Family structure, materialism, and compulsive consumption. Journal of Consumer Research, v. 23, p. 312-325, Mar. 1997.

[41] ROBERTS, J.; MANOLIS, C.; TANNER JR, J. Family structure, materialism, and compulsive buying: a reinquiry and extension. Journal of Academy of Marketing Science, v. 31, n. 3, p. 300-311, Summer 2003.

[42] ROBERTS, J.; JONES, E. Money attitudes, credit card use, and compulsive buying among American college students. The Journal of Consumer Affairs, v. 35, n. 2, p. 213-241, Winter 2001.

[43] ROBERTS, J.; SEPULVEDA, C. Money attitudes and compulsive buying: an exploratory investigation of the emerging consumer culture in Mexico. Journal of International Consumer Marketing, v. 11, n. 4, p. 53-74, 1999.

[44] ROBERTS, J. Compulsive buying among college students: an investigation of its antecedents, consequences, and implications for public policy. Journal of Consumer Affairs, v. 32, n. 2, p. 295-308, Winter 1998.

[45] ROOK, D.; FISHER, R. Normative influences on impulsive buying behavior. Journal of Consumer Research, v. 22, p. 305-313, Dec. 1995.

[46] ROOK, D. The buying impulse. Journal of Consumer Research, v. 14, p. 189-199, 1987.

[47] ROOK, D.; HOCH, S. Consuming impulses. Advances in Consumer Research, v. 12, p. 36-40, 1984.

[48] SCHERHORN, G.; REISCH, L.; RAAB, G. Addictive buying in West Germany: an empirical study. Journal of Consumer Policy, v. 13, p. 355387, Dec. 1990.

[49] SCHLOSSER, S.; BLACK, D.; REPERTINGER, S; FREET, D. Compulsive buying: demography, phenomenology, and comorbidity in 46 subjects. General Hospital Psychiatry, v. 16, p. 205-212, 1994.

[50] SHETH, J.; MITTAL, B.; NEWMAN, B. Comportamento do cliente São Paulo: Atlas, 2001.

[51] SHOHAM, A.; BRENCIC, M. Compulsive buying behavior. Journal of Consumer Marketing, v. 20, n. 2, p. 127-138, 2003.

[52] STERN, H. The significance of impulse buying today. Journal of Marketing, v. 26, p. 59-63, Apr. 1962.

[53] ULLMAN, L.; KRASNER, L. A psychological approach to abnormal behavior Englewoods Cliffs, N. J.: Prentice Hall, 1969.

[54] VALENCE, G.; D'ASTOUS, A.; FORTIER, L. Compulsive buying: concept and measurement. Journal of Consumer Policy, v. 11, p. 419-433, 1988.

[55] WARWICK, J.; MANSFIELD, P. Credit card consumers: college students' knowledge and attitude. Journal of Consumer Marketing, v. 17, n. 7, p. 617626, 2000.

[56] WOODRUFFE-BUTTON, H.; ECCLES, S.; ELLIOTT, R. Towards a theory of shopping: a holistic framework. Journal of Consumer Behaviour, v. 1, n. 3, p. 256-266, Feb. 2002.

[57] WOODRUFFE, H. Compensatory consumption: why women go shopping when they're fed up and other stories. Marketing Inteligence & Planning, v. 15, n. 7, p. 325-334, 1997.

Brasil

Brasil

Compra compulsiva e a influência do cartão de crédito

Compulsive purchase and credit card influence

Resumos

Datas de Publicação

Histórico