Mais do que olhos podem ver: a arte como forma de conectar atores e promover a inovação social

Figueiró, Paola Schmitt; Bittencourt, Bruno Anicet; Oliveira, Nathan Pedroni de; Flores, Katiuscia Thais

Paola Schmitt Figueiró E-mail: paolaadm@gmail.com

1 – Paola Schmitt Figueiró

Institution: University of Feevale

Novo Hamburgo, Rio Grande do Sul, Brazil

PhD and Master in Business from University of Rio Grande do Sul

Orcid: https://orcid.org/0000-0002-5160-9831

E-mail: paolaadm@gmail.com

Definition of research problem

Development of hypotheses or research questions (empirical studies)

Development of theoretical propositions(theoretical work)

Theoretical foundation / Literature review

Definition of methodological procedures

Data collection

Analysis and interpretation of data

Critical revision of the manuscript

Manuscript writing

Universidade Feevale, Novo Hamburgo, RS, Brazil

https://orcid.org/0000-0002-5160-9831

Bruno Anicet Bittencourt E-mail: brunoabittencourt@gmail.com

2 – Bruno Anicet Bittencourt

Institution: Universidade do Vale do Rio dos Sinos

São Leopoldo, Rio Grande do Sul, Brazil

PhD and Master in Business from University of Rio Grande do Sul

Orcid: https://orcid.org/0000-0002-6499-3588

E-mail: brunoabittencourt@gmail.com

Development of hypotheses or research questions (empirical studies)

Development of theoretical propositions(theoretical work)

Theoretical foundation / Literature review

Definition of methodological procedures

Analysis and interpretation of data

Critical revision of the manuscript

Manuscript writing

Universidade do Vale do Rio dos Sinos, São Leopoldo, RS, Brazil

https://orcid.org/0000-0002-6499-3588

Nathan Pedroni de Oliveira E-mail: nathan_pedroni@hotmail.com

3 – Nathan Pedroni de Oliveira

Institution: University of Feevale

Novo Hamburgo, Rio Grande do Sul, Brazil

Master's student (2022) and graduation (2020) in Administration from Feevale

University.

Orcid: https://orcid.org/0000-0002-7471-073X

E-mail: nathan_pedroni@hotmail.com

Theoretical foundation / Literature review

Data collection

Analysis and interpretation of data

Manuscript writing

Universidade Feevale, Novo Hamburgo, RS, Brazil

https://orcid.org/0000-0002-7471-073X

Katiuscia Thais Flores E-mail: flores.katiuscia@gmail.com

4 – Katiuscia Thais Flores

Institution: University of Feevale

Novo Hamburgo, Rio Grande do Sul, Brazil

Graduation in Design from Feevale University

Orcid: https://orcid.org/0000-0002-9233-3149

E-mail: flores.katiuscia@gmail.com

Data collection

Universidade Feevale, Novo Hamburgo, RS, Brazil

https://orcid.org/0000-0002-9233-3149

E-mail: paolaadm@gmail.com

E-mail: brunoabittencourt@gmail.com

E-mail: nathan_pedroni@hotmail.com

E-mail: flores.katiuscia@gmail.com

Conflict of Interest

The authors have stated that there is no conflict of interest.

Edited by

Jordana Marques Kneipp

Strategies	Description
(1) Co-participation	It is necessary to involve customers, beneficiaries and other stakeholders in the creation of products or services, it is noteworthy that the actors want to share their ideas involving IS, so they look for other actors for support, whether with knowledge, know-how, resources financial or physical space, in addition to the multiple roles they can play.
(2) Generative leadership	Act of building working relationships based on a vision of work and shared responsibility among all, where there is a sense of belonging.
(3) Socially-oriented activities	Primacy of social and community objectives over individual objectives.
(4) Asset-based community development	Connecting people through shared interests, so that they can act on important issues for the group, in this way, they can carry out exchanges on their different dimensions, their contexts.
(5) Cross-subsidization	The search for financial and social balance.
(6) Management of surplus	Use of surplus values to support the organization’s sustainability.
(7) Grassroots	Checking what the community needs, what they need, are bottom-up movements, where the community defines, in this aspect there is co-creation, because the community defines what is relevant.
(8) Social relationship	Resource mobilizations such as partnership, co-creation and voluntary support.
(9) Empowerment.	Empowerment is a mediator in the relationship between entrepreneurial practices and the achievement of social objectives.

Helix	Actor	Role	Key Activity	Evidence
Organizations	Kolmeia Ecosystem	Creator and proponent of the project	Project development and execution.	Training of artists through the course.
Organizations	Industries	Supporter	Sneaker’s fabric development and production.	Donation of fabric and pairs of sneakers.
University	Tech Park	Business incubator	The structure offered for the course. Space to foster entrepreneurship.	Space and physical resources made available for the course; support in dissemination.
	Instructor/ Researcher	Liaison	Liaison and planning of activities with AMO; orientation of activities carried out by students.	Connection with benefited Association. Active learning is provided to students.
	Students	Execution support	Assistance and accompaniment in the classes of the course and activities carried out at AMO.	Opportunity for learning and interaction in different university environments and outside.
Government	City Hall Secretary of Culture	Fostering via public grant	Offering financial support for cultural support projects.	Project approval.
Community members Civil society Social environment	Artists participating in the course	Co-creators	Creation of prints.	Opportunity for learning, visibility, insertion in the market, and income generation.
Community members Civil society Social environment	Children served by AMO	Co-creators	Participation in the activities that generated the directions for the artists.	Opportunity for social insertion. Benefited from the donation of shoes and interaction at the delivery event.
Sociological perspective	AMO Criança	Supporter and Beneficiary	Space and guidance for conducting activities, offering all the necessary support.	It made it possible for children to participate.
	Children and their families	Beneficiary	Participation in the activities proposed by the project.	Opportunity for social insertion. Benefited from the donation of shoes and interaction at the delivery event.
	Artists	Students participating in the course	Creation of prints.	Opportunity for learning, visibility, insertion in the market, and income generation.

[1] E-mail: paolaadm@gmail.com

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Mais do que olhos podem ver: a arte como forma de conectar atores e promover a inovação social

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