ABSTRACT
In recent years, the education sector has gradually incorporated the opportunities offered by the Information Technology and Communication (ICT). While this finding is positive, from an organizational perspective, it is needed to be complemented with a comprehensive and integrated strategy that brings coherence between purely technological aspects and educational models to achieve superior results. In this paper we provide a review of the importance of ICT in education, focusing on the need of strategic alignment on the university context, as an element of improvement to adapt to the competitive needs of universities. To achieve this goal, we conducted a literature review on ICT and its impact; we summarize the main recommendations for optimal use in the teaching-learning process and offer a reflection on the strategic role of these tools.
Keywords:
University; Competitive advantage; ICT; Fit.