Impact of great events on urban mobility

Abstract

Mobility in megacities has become a relevant problem for everyone who transits in regions of intense traffic of vehicles and people. This problem is aggravated during occurrences of major entertainment events, such as sport matches, fairs and musical concerts, which attract a large audience. In the current context, Allianz Park is an important place for holding events in Brazil, whereas it is in a region where there is intense urban traffic. To obtain pedestrian flow data and public transport vehicles in the region, big data analytics tools were used to collect information from a social network. Those big analytics tools captured the information of geographical location and time of publications and public transportation authority, collecting data of public transportation with the geographical positions associated with the pedestrian. Therefore, some indicators were created to quantify the intensity and persistence of the impact on the mobility of days with events, when compared with the standard pattern of speed of public transport in regular days. This analysis expresses that there is a typical pattern of interference in the urban mobility of the study region during events, with a variation according to some specific factors of the comparison event. Thus, it was identified characteristics of the events in terms of intensity and persistence.

Keywords:
Urban mobility; Events; Social networks; Transport; Bus