DIGITAL ENTREPRENEURSHIP IN ORGANIZATIONS: INTEGRATIVE LITERATURE REVIEW AND PROPOSITION OF ANALYSIS ELEMENTS FROM THE PERSPECTIVE OF DYNAMIC CAPABILITIES

This study seeks to identify elements of digital entrepreneurship analysis in organizations from the perspective of dynamic capabilities. The research is qualitative in nature and was conducted through an integrative literature review with documents sourced from the Web of Science and Scopus databases. The article sample from the study allowed for the identification of 56 elements of digital entrepreneurship analysis which, based on dynamic capabilities, were organized into 12 categories, forming four macro-categories. The dynamic capabilities were observed in: technology; behaviors, skills, and organizational capabilities; processes and routines that organizations should use to adapt; integration and articulation of behaviors and skills, and routines. As a result, a digital entrepreneurship analysis framework is presented that highlights elements that can be prioritized for the development of digital entrepreneurship in organizations: clients/users in digital media, digital platforms, Information and Communication Technologies (ICTs), digital business models, digital products and services, digital technologies, innovation in digital businesses, digitalization of businesses, digitalization opportunities, digital startups, and the digital ecosystem. The study offers theoretical contributions by connecting the themes of digital entrepreneurship and dynamic capabilities, and practical contributions by proposing a framework that can be utilized within organizations.

Keywords:
Digital Entrepreneurship; Elements of Analysis of Digital Entrepreneurship; Dynamic Capabilities