Abstract
This work aims to understand the process of building LGBTQIA+ cyberactivist identities of content creators on Brazilian YouTube, taking as a reference their conceptions of activism and group belonging. To that end, a qualitative and exploratory research was carried out based on in-depth semi-structured interviews with four YouTubers from the LGBTQIA+ segment, two lesbian and cisgender women, one transgender heterosexual woman and one cisgender gay man. For the analysis of the interviews, the transcripts were inserted into the Atlas.ti software. The results found indicate that cyberactivist identities are permeated by the notions of activism, personal experiences such as LGBTQIA+, awareness of their social belongings, and strategies of resistance and occupation of the place of social influencers. In conclusion, this work presents the LGBTQIA+ cyberactivism on Brazilian YouTube as a form of social creativity, which favors the positivization of these social identities from the perceptions of belonging and group significance.
Keywords:
Social Identity; Cyberactivism; Minority Groups