Abstract
This text examines the ideas that provided a nucleus to an aesthetic discourse, in the context of Communication studies: departing from the implications between aesthetics and axiology of appreciation of media culture products, theories of Communication identified the aesthetic core of such phenomena with their “artistry”. In view of an “aesthetic turn” in more recent theories of Communication, this article proposes to fix new milestones of the “aesthetic”, assimilating this concept to dimensions of sensory and affective in sociability, with the corollary of communicability of sensible experience, as formulated by Herman Parret and Jean-François Lyotard.
Keywords:
Aesthetics; Communications; Sensibility