Abstract
The paper provides an etnography of interactions of the online community formed by housewives in the social network Instagram. It seeks to understand how the visibility of images associated with housework in this social media updates its meanings in contrast to its historical invisibilization. We argue that while the online community generates recognition by portraying the daily life and disseminating housewives’ knowledge, the dynamics and marketing in this technological platform reaffirms the domestic environment as a predominantly feminine space.
Keywords
Instagram; domestic labour; online community; housewives; feminism
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Fonte: Netllytic.