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The Voices of Corporate Memory: The Experience of Grupo Globo

ABSTRACT

The paper discusses the experience of oral history carried out within the scope of the memory areas of Brazilian companies, especially Grupo Globo. In this context, oral history is an important tool that allows, through the subjective elements of individual memory, to produce intelligibility about wider institutional and social processes. Three specific aspects will be highlighted: selectivity and the framing of memory; the existence of narrative units that synthesize experiences and help to understand events; and the synergy between audiovisual productions and oral history narratives.

KEYWORDS:
Memory; History; Oral History; Corporate Memory; Grupo Globo; Communication

Centro de Pesquisa e Documentação de História Contemporânea do Brasil da Fundação Getúlio Vargas Secretaria da Revista Estudos Históricos, Praia de Botafogo, 190, 14º andar, 22523-900 - Rio de Janeiro - RJ, Tel: (55 21) 3799-5676 / 5677 - Rio de Janeiro - RJ - Brazil
E-mail: eh@fgv.br