EDUCATION, TECHNOLOGY AND CREATIVE INDUSTRY: A CASE STUDY OF WATTPAD

This article investigates the use of Wattpad application, launched in 2006, in upper secondary Portuguese language classes as an educational tool for reading and writing texts. This study has two objectives: (i) to present the main usability characteristics of Wattpad and (ii) to propose possible implementation actions of the application as a didactic-pedagogical tool in upper secondary education. To this end, we present a case study in which we assessed the first and the latest written productions on Wattpad platform of 22 sutdents aged 15 to 17 years, attending the 1st year of upper secondary education in the same classroom of São Paulo state education system.

EDUCATION; READING; TEXT; TECHNOLOGY

Authorship

Patrícia Margarida Farias Coelho

Universidade Metodista de São Paulo (Umesp), São Bernardo do Campo (SP), Brazil; Universidade Ibirapuera (Unib), São Paulo (SP), Brazil; patriciafariascoelho@gmail.comUniversidade Metodista de São PauloBrazilSão Bernardo do Campo, SP, BrazilUniversidade Metodista de São Paulo (Umesp), São Bernardo do Campo (SP), Brazil; Universidade Ibirapuera (Unib), São Paulo (SP), Brazil; patriciafariascoelho@gmail.com

Universidade Ibirapuera, Universidade Ibirapuera, São Paulo, SP, BrazilUniversidade IbirapueraBrazilSão Paulo, SP, BrazilUniversidade Ibirapuera, Universidade Ibirapuera, São Paulo, SP, Brazil

https://orcid.org/0000-0002-1662-1173

Marcos Rogério Martins Costa

Faculdade Unificada do Estado de São Paulo (Fauesp), Mauá (SP), Brazil; Secretaria Municipal de Educação [São Paulo City Education Department] (SME-SP), São Paulo (SP), Brazil; marcosrmcosta15@gmail.comFaculdade Unificada do Estado de São PauloBrazilMauá, SP, BrazilFaculdade Unificada do Estado de São Paulo (Fauesp), Mauá (SP), Brazil; Secretaria Municipal de Educação [São Paulo City Education Department] (SME-SP), São Paulo (SP), Brazil; marcosrmcosta15@gmail.com

Secretaria Municipal de Educação, Secretaria Municipal de Educação, São Paulo, SP, BrazilSecretaria Municipal de EducaçãoBrazilSão Paulo, SP, BrazilSecretaria Municipal de Educação, Secretaria Municipal de Educação, São Paulo, SP, Brazil

https://orcid.org/0000-0002-4627-9989

Rodrigo Otávio dos Santos

Centro Universitário Internacional (Uninter), Curitiba (PR), Brazil; rodrigo.s@uninter.comCentro Universitário InternacionalBrazilCuritiba, PR, BrazilCentro Universitário Internacional (Uninter), Curitiba (PR), Brazil; rodrigo.s@uninter.com

https://orcid.org/0000-0001-5050-1637

TRANSLATED BY Rodrigo Otávio dos Santos^IV

NOTE

Patrícia Margarida Farias Coelho and Marcos Rogério Martins Costa carried out the case study at the school selected and collected all the data mentioned in the article. They wrote the text in Portuguese with the collaboration of the scholar Rodrigo Otávio dos Santos. The translation into English was performed by Rodrigo Otávio dos Santos. Patrícia Margarida Farias Coelho and Marcos Rogério Martins Costa did the technical review of the translation.

SCIMAGO INSTITUTIONS RANKINGS

Universidade Ibirapuera, Universidade Ibirapuera, São Paulo, SP, BrazilUniversidade IbirapueraBrazilSão Paulo, SP, BrazilUniversidade Ibirapuera, Universidade Ibirapuera, São Paulo, SP, Brazil

Figures | Tables

Figures (1)
Tables (2)

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FIGURE 1
SEQUENCE OF ADVERTISEMENTS AND THEIR PROMISES²² 22 In the set of screens, the direction of the reading of the figures takes into account the verbal statement that explains the images of each mobile screen. Therefore, the predominant meaning of Figure 2 is between the verbal statement and the visual segment and it does not necessarily focus on the singularities that are arranged in each screen reproduction. Therefore, we chose not to present each screen in an enlarged size and to arrange them in a series in the same figure.

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TABLE 1
FIRST PRODUCTIONS ON WATTPAD: ADVENTURE NOVEL GENRE - INDIVIDUAL WORK

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TABLE 2
LATEST PRODUCTIONS ON WATTPAD: ADVENTURE NOVEL GENRE - GROUP WORK

FIGURE 1 SEQUENCE OF ADVERTISEMENTS AND THEIR PROMISES²² 22 In the set of screens, the direction of the reading of the figures takes into account the verbal statement that explains the images of each mobile screen. Therefore, the predominant meaning of Figure 2 is between the verbal statement and the visual segment and it does not necessarily focus on the singularities that are arranged in each screen reproduction. Therefore, we chose not to present each screen in an enlarged size and to arrange them in a series in the same figure.

Source: Wattpad.²³ 23 Available at: https://www.wattpad.com/home. Access on: Nov. 10, 2018.

TABLE 1 FIRST PRODUCTIONS ON WATTPAD: ADVENTURE NOVEL GENRE - INDIVIDUAL WORK

STUDENT	GRAPHIC COMPETENCE	GRAMATICAL COMPETENCE	DISCURSIVE COMPETENCE	GRADE
COMPETENCE	GRAPHIC COMPETENCE	GRAMATICAL COMPETENCE	DISCURSIVE COMPETENCE	GRADE
1				6.5
2				3
3				3
4				6.5
5				2
6			1	5
7			1	7.5
8				2
9				0
10				2
11				3
12				5
13				0
14			1	2
15				4
16				3
17		1		5
18			1	5
19				2
20				4
21				4
22			1	6.5
Requirement satisfaction index	4%	22%	27%	Mean 17% ³¹ 31 The general arithmetic mean of the percentage is the sum of the other percentages divided by the three competences, totaling 17% 3.5 ³² 32 The general arithmetic mean is the sum of the other means, divided by the 22 students, which resulted in 3.5.

LEGEND
	Indicates that the student achieved regular performance in the criterion (cut grade 5.0)
	Indicates that the student did not achieve regular performance in the criterion (grade lower than 5.0)

Source: Authors’ elaboration.

TABLE 2 LATEST PRODUCTIONS ON WATTPAD: ADVENTURE NOVEL GENRE - GROUP WORK

STUDENT	GRAPHIC COMPETENCE	GRAMMATICAL COMPETENCE	DISCURSIVE COMPETENCE	GRADE
COMPETENCE	GRAPHIC COMPETENCE	GRAMMATICAL COMPETENCE	DISCURSIVE COMPETENCE	GRADE
1 (six students)		1	1	7,5
2 (four students)	1	1	1	8,5
3 (six students)	1		1	6,5
4 (six students)	1	1	1	8,5
Requirement satisfaction index	75%	75%	100%	Média 7,75

LEGEND
	Indicates that the student achieved regular performance in the criterion (cut grade 5.0)
	Indicates that the student did not achieve regular performance in the criterion (grade lower than 5.0)

Source: Authors’ elaboration.

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EDUCATION, TECHNOLOGY AND CREATIVE INDUSTRY: A CASE STUDY OF WATTPAD

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[1] TRANSLATED BY Rodrigo Otávio dos Santos^IV