Materials
|
EG6 |
“The person will think about conscious consumption in a place like this, in a beautiful, clean store, with organized pieces, washed with a label.” |
Used clothing + label |
EC3 |
“It gives the feeling that everything is very personalized, that you see that this plant was not placed here just because I like the plant, but to create a space that cares for the natural.” |
Decorative objects |
EG6 |
“You notice a plant, a hand (decorative objects) on top of the books [...] then you see ‘pieces with history’ (sticker), there’s the atmosphere of Iracema Beach.” |
Decorative objects |
EC4 |
“It has the idea of coziness, the light is more cozy, it’s a weaker light, but at the same time it’s not dark, you can see everything.” |
Lighting |
EA11 |
“I found out about the collaborative store on social networks and referrals from friends.” |
Internet |
EG8 |
“Instagram made this a lot easier, Whatsapp groups made everything easier, the social network made it a lot easier.” |
Internet |
Competences
|
EC4 |
“[...]Not nowadays, I have the mentality so that when I buy a garment, which I will wear, and if I can, I will wash it by hand, I will take care of it as much as possible. Because then I can monetize it back to me, selling it to a friend, or I can give it to a friend who liked it [..] I can exchange it.” |
Care with the garments |
EG9 |
“When I started to change my form of consumption, with second-hand pieces, I started to realize that sustainability was not just about clothes.” |
Conscious consumption |
EA11 |
“Give away clothing! I receive and give away clothing. It is an unattachment, I was not so detached, I used to gather a lot. And then, with these new proposals, I became quite detached.” |
Unattachment |
EG6 |
“By consuming in thrift stores, I found these unique pieces, then I started to know my body a lot more, because I look and I know which dress models fit me well [...].I also started to consume less, because I know my wardrobe more.” |
Body self-awareness |
Meanings
|
EA9 |
“[...] they are exclusive pieces, both in terms of design, aesthetics, as they are unique pieces, trousers from the 90s that are no longer produced with that quality of jeans.” |
Exclusivity |
EA4 |
“You can never say like this: is there a size S? Have you got L?” |
Exclusivity |
EA10 |
“Evolution so much in the sense of thrift stores, because we usually have the idea that thrift stores are dirty clothes, they smell like mold and everything. And this collaborative store deconstructs all of that.” |
Demystifying used clothing |
EC4 |
“Driving the local economy [...] knowing who you're buying from, in reuse, right! Like, it's something that the person has already worn, someone else will wear it.” |
Conscious consumption |
EA4 |
“I will not be a hypocrite! The first thing I think, is to buy cool things at a good price [...]clothes that we know will last, that are not disposable.” |
Saving |
EA14 |
“When you arrive at the thrift store and see that the clothes have withstood another user's stride, then this garment is good. Therefore, it ends up having a sustainability approach, because you are investing in something that has durability. |
Quality |
EA6 |
“The thrift store is much more welcoming. The fast fashion department store, however cozy it may be, it is an extremely cold environment for me.” |
Coziness |
EA16 |
“It brings something more affective, right! [...].There's also the gold mining thing (curatorship), of them choosing the clothes and exhibiting them [...] and the main thing is the idea of sharing, reusing, the sustainable thing.” |
Curatorship |