Fashion and garment in the Brazilian female periodicals from the 19th century

ABSTRACT

This article aims to present a first approach between the fashion and the Brazilian press in the nineteenth-century, and also the importance given to the female garment in the Brazilian periodicals. From the National Library’s collection the chosen periodicals are “O Espelho Diamantino”, “O Jornal das Senhoras” and “A Estação”, taking into account a chronological and content evolution. From these, the most relevant editions were selected to discuss the iterant subject. As a result, it was possible to understand that the climate difference between Brazil and Europe has been identified as the main obstacle for fashion; nineteenth-century periodicals are an important source of documentation of the history of fashion, but not of a Brazilian fashion; they also acted as the impetus for changes in fashion and, thus, creating either a fashion as a press market.

KEYWORDS:
Fashion; periodicals; nineteenth century; Brazil