Communication problems in social network forums related to health are currently of interest. This study analyzed the communication between users and health workers in the board of Family Health. This is a qualitative study, in which the Habermas' Theory of Communicative Action was the theoretical framework used. Data collected revealed two intertwined dimensions: estrangements and approximations between users and health workers. In relation to estrangements, asymmetrical relationships are highlighted, characterized by coercion and manipulation on the part of the health workers, which are practices that harm the participation of users. On the other hand, moments of interaction and fights for rights addressed during approximations between users and health workers are also present. Finally, we argue that communication in the committees of Family Health present potentialities and limitations and should be discussed, especially through permanent health education.
Health Communication; Consumer Participation; Family Health Program