Multiliteracies and the feminine in memes by high school students of Instituto Federal do Mato Grosso do Sul

Araújo, Fabiana Poças Biondo; Cezarino Júnior, Juvenal Brito

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Revista Brasileira de Educação

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Brasil

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ARTICLE • Rev. Bras. Educ. 26 • 2021 • https://doi.org/10.1590/S1413-24782021260066 copy

Multiliteracies and the feminine in memes by high school students of Instituto Federal do Mato Grosso do Sul

Authorship SCIMAGO INSTITUTIONS RANKINGS

ABSTRACT

This work presents the results of a teaching proposal carried out at Instituto Federal de Educação, Ciência e Tecnologia do Mato Grosso do Sul (Federal Institute of Education, Science and Technology of Mato Grosso do Sul), Aquidauana campus, on the perspective of the pedagogy of multiliteracies. Its purpose is to analyze the process of (re)signification of the feminine before and after the teaching proposal, via an interpretative research approach, in memes produced by students of the technician courses of Buildings and Information Technology (IT). In a transdisciplinary perspective, it is based on studies on multiliteracies, meme, gender and feminism, and shows that the construction of meanings on the feminine happens via the questioning of the hegemonic norm of gender, as well as its accompanying policy of surveillance of the body and behavior of women. This occurs before and after the proposed intervention; however, some cases are qualitatively significant as to the changes in the construction of the female after the intervention, moving towards a greater empathy for human suffering.

KEYWORDS
multiliteracies; meme; gender; feminine; high school

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[1] Fabiana Poças Biondo Araújo has a doctorate in Applied Linguistics at Universidade Estadual de Campinas (UNICAMP). She is a professor at Universidade Federal de Mato Grosso do Sul (UFMS). E-mail: fabibiondo@gmail.com

As you watch the video, you notice that it features fat black women, which are understood as the opposite of the “standard” expected by society, and you also notice women standing up as if they are freeing themselves from a “standard” that was imposed on them even before they were born.	The lyrics of the song illustrate well the images presented in the video. The women do not follow any socially imposed standard, because they are fat, black dancers. According to the lyrics of the song, it is expected that they stay at work and take care of the house and the family.
The video illustrates very well what is represented in the lyrics of the song; the white clothes, the non-conformity to the standards expected by society (a woman with a “nice” appearance, thin, and white), the dance, which is also non-standardized/choreographed, are all aspects that contribute to the interpretation of the message that the lyrics seek to achieve, because it provides an idea of liberation, almost like a ritual that leaves them purified.	The video features women outside the socially expected standard, that is, black and fat women. The lyrics express women can be whatever they want, because appearances and possessions do not define them.
The video criticizes the standards that society imposes, because it shows black women wearing simple clothes. Thus, the video shows them standing up in order to question the imposed standard.	The music video presents a breaking of standards regarding what society expects from women, since we notice that the women are neither white nor thin. The choreography of the song can also convey a feeling of “liberation”.