Corporate Social Responsibility is increasingly being consolidated within a very competitive market scenario comprising more selective and demanding consumers. Thus, the purpose of this research was to verify whether socio-environmental actions influence consumer purchase decision. To this end, 100 questionnaires were applied to undergraduate students from a business administration course at a university in the State of Sao Paulo; 68 questionnaires were validated and analyzed by descriptive statistics. Results showed that: i) socio-environmental actions do notaffect the purchase process of these consumers; ii) companies should inform consumers which social and environmental actions they are involved in and which positive impacts their actions have generated to biodiversity and society.
Socio-environmental responsibility; Purchase decision; Consumer loyalty; Consumer behavior
