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DISCURSIVE REPRESENTATIONS IN THE JOURNALISTIC MEDIA OF THE DEMOCRATIC SCHOOL IN THE FEDERAL DISTRICT (DF)

ABSTRACT

This work concerns the horizontal and vertical societal accountabilities, as well as representation and intertextuality, in order to analyze discursive representations of the democratic school, including quality of the democracy (DIAMOND; MORLINO, 2005DIAMOND, L.; MORLINO, L. (Ed.). Assessing the quality of democracy. Baltimore: John Hopkins University Press, 2005.; O’DONNEL, 1998) and the violence (MINAYO, 2006MINAYO, M. C. de S. Violência e saúde. Rio de Janeiro: Fiocruz, 2006., 2009MINAYO, M. C. de S. Conceitos, teorias e tipologias de violência: a violência faz mal à saúde. In: NJAINE, K.; ASSIS, S. G.; CONSTANTINO, P. (Org.). Impactos da violência na saúde. Rio de Janeiro: Fiocruz, 2009. p. 21-42.) that reproduces relations of dominance and exploration (FAIRCLOUGH, 2003FAIRCLOUGH, N. Analysing discourse: textual analysis for social research. Londres: Routledge, 2003.). This study demonstrates how meaning-making potentials broadcasted by the journalistic media can legitimate social hegemonic relations. The linguistic analysis of verbal, non-verbal and multimodal texts found in an article from the portal “Metrópoles” on public schools of the Federal District focused on the lexical selection of verbal texts, multimodal approach and metaphors used based on the Critical Discourse Analysis (CDA) (FAIRCLOUGH, 2001FAIRCLOUGH, N. Discurso e mudança social. Brasília: Ed. da UnB, 2001., 2003FAIRCLOUGH, N. Analysing discourse: textual analysis for social research. Londres: Routledge, 2003., 2006FAIRCLOUGH, N. Language and globalization. Nova Iorque: Routledge, 2006.) and on the Theory of Multimodal Social Semiotics (TMSS) (KRESS; VAN LEEUWEN, 2001KRESS, G.; VAN LEEUWEN, T. Multimodal discourse: the modes and media of contemporary communication. Londres: Edward Arnold; Nova Iorque: Oxford University Press, 2001., 2006KRESS, G.; VAN LEEUWEN, T. Reading images: the grammar of visual design. 2. ed. Londres: Routledge, 2006 [1996]. [1996]; KRESS, 2010KRESS, G. Multimodality: a social semiotic approach to contemporary communication. Nova Iorque: Routledge, 2010.). This research evidenced that the journalist legitimated social hegemonic relations, despite showing a high level of commitment to the social identity created for the Government of the Federal District by means of metaphors and lexical selection used to depict such authorities.

Critical discourse analysis; Discursive representations; Social semiotics and multimodality theory; School violence

Universidade Estadual Paulista Júlio de Mesquita Filho Rua Quirino de Andrade, 215, 01049-010 São Paulo - SP, Tel. (55 11) 5627-0233 - São Paulo - SP - Brazil
E-mail: alfa@unesp.br