Rindo do que? Como consultores reagem ao humor crítico e à ironia sobre sua profissão

ARTIGOS ARTICLES

Rindo do que? Como consultores reagem ao humor crítico e à ironia sobre sua profissão

Thomaz Wood Jr^I; Miguel P. Caldas^II

^IProf. FGV/EAESP

^IIProf. Loyola University -Nova Orleans/EUA

RESUMO

Durante a última década, seguindo o rápido crescimento de seu setor, os consultores e as firmas de consultoria passaram a sofrer diversas críticas. Este artigo procura sumarizar as críticas vindas de acadêmicos, jornalistas e, especialmente, aquelas presentes em textos humorísticos e irônicos. Por meio de uma investigação colaborativa, na qual utilizaram-se técnicas de projeção e de análise de conteúdo, foram analisadas as reações a anedotas de uma amostra de consultores de quatro organizações. Os resultados sugerem que esse grupo de profissionais é sensível às críticas, embora apresente uma tendência a racionalizar, de maneira defensiva, as críticas encontradas, no lugar de utilizar as mensagens e os sentidos implícitos para reflexão e auto-desenvolvimento.

ABSTRACT

During the last decade, following the rapid growth of its industry, consultants and consulting firms have been exposed to several critiques. This paper summarizes the critiques coming from scholars, journalists and, specially, those coming from comic and ironic texts. Through a collaborative investigation, in which a mixed methodology of projective techniques and content analysis was used, the reactions to jokes about consultants from a sample of consultants from four professional services organizations were analyzed. The results suggest that this group of professionals is sensitive to critiques, but tends to rationalize, in a defensive manner, the critiques, instead of using the messages and meanings for reflection and self development.

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NOTA

Agradecemos a Marcelo P. Binder por seu apoio no estudo de campo; a Sigmar Malvezzi e Maria José Tonelli, pela contribuição na interpretação das imagens; aos profissionais de consultoria, que colaboraram, de forma aberta, com este estudo; e aos avaliadores anônimos de Organizações & Sociedade, pelo trabalho sério e detalhado, que contribuiu para o aperfeiçoamento deste artigo. Este trabalho foi realizado com apoio financeiro do GV-Pesquisa.

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Datas de Publicação

• Publicação nesta coleção
  27 Out 2014
• Data do Fascículo
  Set 2005