Adaptation of scenarios in the tourism market: a multidisciplinary approach to the emotions of users of online experiences on the Airbnb platform.

Abstract:

Reflecting measures to combat the Covid-19 pandemic, the stagnation of the travel industry has been the focus of attention in current discussions on the tourism market. One point of debate in these investigations is the adaptation of scenarios. Seeing a need to rethink the offerings of com panies whose economies are driven by the displacement of individuals from one place to another, the Airbnb platform created categories of online experiences, with the slogan “Fun without leaving home”. In order to identify the emotions experienced by users of these practices, we con ducted a qualitative, multidiciplinary analysis of 358 reviews, identifying eight emotions considered basic by the literature: surprise, expectation, disgust, acceptance, sadness, joy, anger, and fear. The results indicate that emotions such as joy, expectation, and acceptance are related to barriers to virtual models of social contact. However, it was concluded that users of these experiences may be open to adapting to the dynamic scenarios of the tourism market.

Key-words:
airbnb; consumer behavior; tourism market; emotions; tourism