HARRY POTTER AND THE BRAZILIAN FILM TOURIST PROFILE

Abstract:

Film tourism is a segment that has been gaining strength in recent decades. Understanding what induces a person to travel to places that were once movie sets is important for the tourism market to design its strategies and actions. The Harry Potter saga, made world famous by author J.K. Rowling and adapted for theaters by Warner Bros, has been linked to film tourism practices in several countries around the world, including Brazil. Both the locations described in the books and used in the filming of the saga, as well as the saga-inspired tourist facilities built specifically to capture this audience are visited by tourists from all over the world. Considering, therefore, its cultural importance, popularity and influence on the public, the Harry Potter film saga was chosen as a case study for this article, with the aim of analyzing the profile of the Brazilian film tourist Harry Potter fan. To this end, this research sought to identify the motivations and practices of the Brazilian film tourist related to the saga. Exploratory-descriptive research with a quantitative approach was carried out. As a main result, it was verified that the people who practice film tourism influenced by Harry Potter fit the profile of the specific film tourist, since they make their trips motivated by the desire to get to know the filming locations up close.

Keywords:
Film tourism; Film tourist; Motivation; Practices; Harry Potter