To accomplish this field research in organizational competitive intelligence, the researchers opted for the content analysis method, which is designed for data collection and analysis. Two techniques of the content analysis were used: lexical analysis and categories analysis (themes). The lexical analysis has quantitative focus and it searches for terms such as: nouns, adjectives, verbs, etc., related to the organizational competitive intelligence process, found in the instrument of data collection. In this research, the categories analysis has a qualitative focus and its objective is to investigate themes related to the organizational competitive intelligence, found in the speeches of the researched authors.
competitive intelligence; research methodology; content analysis; lexical analysis; categories analysis; data collection and analysis