The purpose of this article is to discuss the concept of education in the professional qualification projects undertaken by the 'Valer,' the Corporate University of the Companhia Vale do Rio Doce (currently Vale). The control over the workers' training takes-on a strategic role that is aimed at optimizing organizational results. However, under market pressure, the increase in the supply of schooling to meet the demands imposed by productive restructuring is far from a perspective of providing omnilateral qualification; rather, it is marked by the logic of immediatism and instrumentalization and adheres to the organizational culture and to capturing subjectivity. From the viewpoint of the competencies that are required to perform the tasks, work has been deteriorating and, with it, the workers. The investigation is endorsed by historical materialism, which bears the task of unveiling the fragmented, articulated reality via common sense. We used the Analysis of Discourse (AD) as an analytical instrument.
corporate university; professional qualification; appropriation of subjectivity