Abstract
The concept of childhood has changed according to the economic and power structures of society, as well as the values that influence the care of children and adolescents. With neoliberalism, constitutional rights were reduced, the values defended in the Constitution were devalued and Civil Society Organizations became responsible for the care of this population. This study, carried out in 2018, aimed to analyze how values and professional training influence health promotion in the care of children and adolescents in a Civil Society Organization in the city of Florianópolis, Brazil. The research used a qualitative approach with semi-structured interviews and thematic analysis. The results were organized into two categories: Professional training: overcoming technicality in search of health promotion; and Moral education, values and citizenship: health promotion against neoliberal values. It is essential to discuss professional training in search of more humanized care at the university in order to promote critical individuals with the capacity to reflect, transform and recreate their work. In addition, moral education and health promotion seek elements to transform the status quo that goes beyond medical practices and encompasses the promotion of a culture of peace and human rights and the emancipation of human beings.
children and adolescents; health promotion; professional qualification; moral education; civil society organizations