This paper makes a depiction of the Global Positioning System (GPS) and the navigation devices that are part of it, as artifacts. It aims to develop a semiotic reading of these artifacts in articulation with systematicity. From a traditional semiotics of objects, it goes to a material one, in which it is possible to find performative trends on technology. This approach is an opportunity to understand in a detailed way the global character of mobile technologies in articulation with individualization. The thesis held here is that this is a better way to handle with the specificities of materiality, exploring, besides the traditionally symbolic elements, aspects not reducible to the latter. Nevertheless, both the material and the symbolic layers are in permanent relation. The observation of this helps to understand systems and artifacts' complexity, as well as some of the elements that are involved in the interactions between production and consumption. By doing this, the paper tries to achieve a material semiotics frame that allows an interpretation more faithful to the specificities of the functional aspects of technology, particularly those that are part of a system and artifacts so present in daily life, avoiding a reduction to a utilitarian valuation.
Systems; Artifacts; Material semiotics; Global Positioning System (GPS)