PURPOSE: To analyze, based on speech-language pathologists reports, how oral expressiveness has been approached with radio professionals in Brazil. METHODS: Six speech-language pathologists experienced in working with radio professionals answered semi-structured interviews that were transcribed and categorized according to general performance characteristics and to the expressiveness concept. Categories were illustrated with excerpts of the participants' interviews. RESULTS: Speech-Language Pathology intervention happens similarly in schools for announcers and within radio stations. The prevention of vocal disorders has considerable space in these practices, and mostly occurs in the form of orientations regarding vocal health. The term oral expressiveness is relatively new, and, at times the meaning of the message is conveyed by the speaker's individual characteristics, by the content of the text message, or by the style of a particular station. Intervention aims include strategies approaching pause, voice quality, resonance, articulation, pitch, loudness, speed and breathing. The most used strategy is the reading of texts of different genres, including radio subjects. CONCLUSION: The term oral expressiveness is not generally used by the subjects interviewed, due to the fact that its concept is new to them. The term comprises the conveyance of emotions and intention by the speaker. The following aspects were considered to interfere on oral expressiveness: listeners' judgment; adequacy of the speech to the context; style of the radio station; and textual content of the message, evidencing the dynamics between subjective and social. More theoretical studies in Linguistics may subsidize less conceptually diverse practices when considering speech-language interventions.
Voice; Voice training; Speech; Radio; Voice quality
