Abstract
This research aimed to investigate the factors that generate demand from food companies for eggs produced with a better level of animal welfare, and how this transition interferes in shaping the governance structures of the industry. The data were obtained in a case study with a multinational company in the business of pasta, sauces, and biscuits, using a questionnaire. Later they were analyzed and interpreted. The company's motivation to demand eggs produced with a higher degree of animal welfare was to remain competitive in the market. It is expected that there will be changes in the specificity of assets and in uncertainties, keeping the frequency of transactions. The behavioral assumptions will continue to be present and the institutional environment tends to be characterized by a greater appreciation by the society of ethics and welfare in animal production.
Keywords:
welfare; transaction costs; market; new institutional economy; layer poultry