Prevalence of Stereotypical Imaginary of Brazil Abroad and the Role of Media in its Maintenance

Abstract

This article shows the importance of the communication channels as a contributor to the development of a Brazilian image abroad. The paper presents the results of Badet´s (2015) studies comprised of analyses of more than 160 news about Brazil in the Spanish media. The study also analyses how the media contents can be interpreted. The results are based on field works of two years conducted with 121 Spanish young adults. The results show the mediatic and social importance of Brazilian women as a contribute to the social image of Brazil developed abroad. This image is often associated to eroticism and sensuality. The results of these studies suggest the important role of media in the construction of Brazilian image with less stereotypes.

Keywords
social image of Brazil; media content