| Alcohol |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam et al. (2009)Fam, K. S., Waller, D. S., & Yang, Z. (2009). Addressing the advertising of controversial products in China: An empirical approach. Journal of Business Ethics , 88(1), 43-58., Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243. , Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Charities |
Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Children products |
Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243.
|
| Cigarettes |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366.
|
| Chat-line services |
Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Condoms |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam et al. (2009)Fam, K. S., Waller, D. S., & Yang, Z. (2009). Addressing the advertising of controversial products in China: An empirical approach. Journal of Business Ethics , 88(1), 43-58., Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243. , Pitt and Abratt (1988)Pitt, L. F., & Abratt, R. (1988). Music in advertisements for unmentionable products-A classical conditioning experiment. International Journal of Advertising , 7(2), 130-137., Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Contraceptives |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243. , Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Female hygiene products |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243. , Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Female underwear |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Funeral services |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Fur coats |
Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14.
|
| Gambling |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Guns |
Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Male underwear |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Massage parlors |
Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Pharmaceuticals |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
| Political parties |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Racially extremist groups |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), |
| Religion |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Jensen (2008)Jensen, K., & Collins, S. (2008). The third-person effect in controversial product advertising. American behavioral scientist, 52(2), 225-242., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., |
| Sexual diseases prevention |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Shao (1993)Shao, A. T. (1993). Restrictions on Advertising Items That May Not Be Considered” Decent”: A European Viewpoint. Journal of Euromarketing, 2(3), 23-43., Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Fahy et al. (1995)Fahy, J., Smart, D., Pride, W., & Ferrell, O. C. (1995). Advertising sensitive products. International Journal of Advertising, 14(3), 231-243. , Shao and Hill (1994)Shao, A. T., & Hill, J. S. (1994). Global television advertising restrictions: the case of socially sensitive products. International Journal of Advertising , 13(4), 347-366.
|
| Weight-loss |
Waller (1999)Waller, D. S. (1999). Attitudes towards offensive advertising: an Australian study. Journal of consumer marketing, 16(3), 288-295. , Fam et al. (2004)Fam, K. S., Waller, D. S., & Erdogan, Z. B. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of marketing, 38(5/6), 537-555., Katsanis (1994)Katsanis, L. P. (1994). Do unmentionable products still exist? An empirical investigation. Journal of Product & Brand Management, 3(4), 5-14. , Waller et al. (2005)Waller, D. S., Fam, K. S., & Erdogan, B. (2005). Advertising of controversial products: a cross-cultural study. Journal of consumer marketing , 22(1), 6-13. , Fam and Waller (2003)Fam, K. S., & Waller, D. S. (2003). Advertising controversial products in the Asia Pacific: what makes them offensive?. Journal of Business Ethics, 48(3), 237-250., Farah and El Samad (2014Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369., 2015Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.), Akhter et al. (2011)Akhter, W., Abbasi, A. S., & Umar, S. (2011). Ethical issues in advertising in Pakistan: an Islamic perspective. World Applied Sciences Journal, 13(3), 444-452., Tariq and Khan (2017)Tariq, M., & Khan, M. A. (2017). Offensive advertising: a religion based Indian study. Journal of Islamic Marketing , 8(4), 656-668.
|
