FOOD DELIVERY NETWORK AND ITS ACTORS: CONSUMPTION AND MARKET PRACTICES

The aim of this paper is to understand how practices of consumption and markets are instituted and shaped through the mediation of networked food delivery service apps.As a theoretical background, the approaches of consumer and market practices (Constructivist Market Studies - CME), articulated with actor-network theory and digitalization, were adopted.The research is qualitative in nature and was conducted through a case study in the food delivery network. The results presented were obtained from the thematic analysis of the data and showed that to understand the changes that fall on an actor, it is necessary to understand the other actors and the transformations they suffered and caused.It was noted how the digitalization process caused changes in the constitution of the non-human actor, which, in turn, restructured the ways in which translations occur in the investigated network. Moreover, the articulation of consumption and market practices contribute to the expansion of the theoretical scope adopted in this research, since to understand a given network, one must know its actors and their practices as a whole.

Keywords:
Consumption practices; Market practices; Actor-network theory; Delivery apps; Digitalization.