Abstract
The almost obsessive way in which the capitalist system tends to assign an exploitation value to everything that can be quantifiable and its linkage to the successive technological developments that have allowed the dematerialization of exchanges and the assignment of a value with respect to intangible goods has come to the paroxysm of extrapolating this understanding to the very attributes of personality. This process of erosion of the sphere of rights has occurred in favour of the monetizing capacity of a handful of companies that hold a transnational monopoly position. The article seeks to provide answers to legal questions that arise with respect to the web tracking activities of citizens in public and private contexts. Based on a critical examination of consumer protection regulations, areas of incorporation for new concepts that expand privacy protection are proposed.
Digital economy; intangible rights; consumer protection; tracking applications; privacy