ABSTRACT
The objective of this paper is to analyze the indicators of competitiveness in foreign trade of natural honey product between the years 2000-2011. Brazil, from 2000, initiated the insertion of this product in the international market, gaining rapid recognition as the exporting country, however, still occupies an intermediate position between the world's major exporters. The problem to be studied is the competitiveness this product in the international market from economic indicators. The methodological procedures used to verify the competitiveness abroad are the Constant Market Share Model and Index of Revealed Comparative Advantage (IVCR). It was observed that the quantum and export value have a tendency of growth and fluctuations in the international market. The main exporters are China and Argentina, Brazil is the seventh exporter in the study period. We conclude that Brazil has competitiveness in foreign markets natural honey and standards of efficiency and use of resources similar to those prevailing in the world, and has the potential to increase its share, with a competitive and differentiated product.
Key words:
natural honey; competitiveness; constant market share
