Territorial projection and points of interest in tourist destinations in the South region (Brazil): An analysis based on the 2019-2021 Tourism Map

Abstract

The objective of this article is to present the municipalities of the South region that stand out in terms of tourist expressiveness, as well as to analyze aspects of the configuration of the collection of Points of Interest (P.I.s). The starting point was the data consolidated in the Tourism Map 2019-2021. It is an exploratory study of qualitative and quantitative approach and document design. The intersection of the indicators: i) establishments and ii) national visits of the mentioned map resulted in 38 municipalities, corresponding to 3.2% of the region, which represent 71.34% of domestic visits, more than 54% of lodging establishments and about 46% of the activities related to tourism. The expressiveness of the set goes beyond the dimension of tourism, it is pluritematic, as demonstrated by analysis of REGIC (Instituto Brasileiro de Geografia e Estatística [IBGE], 2016, 2020). A result of 872 P.I.s was raised. The collection revealed irregular and unequal distribution and configuration. Destinations within the coastal marine system and close to the coast stand out as a whole. The coastal ones in the Natural category, while the noncoastal ones in Culture and Leisure Services and Equipment. It is understood that these results can subsidize the planning and management of the region and destinations.

Keywords
Tourism; Territory; Tourist destination; User-generated content; Southern Brazil