The spectacle trip: reflections on the exposure and consumption of traveling in social networks

Abstract

In the current context, where consumers' eyes are fixed on screens, the enjoyment of a trip is shown by many tourists as a media spectacle. Social networks are used by digital content producers to share with their audience ways of traveling that end up converting into the consumption of information, products and services. This research aims to understand the ways in which social networks are used by content producers (bloggers and influencers in the field of tourism) to share their travel experiences and reflect on how the pedagogies that are in operation in these spaces influence the consumption of travel that takes place in networks. For the treatment and analysis of data, cultural analysis was used. In general, it was possible to conclude that in these spaces different ways of consuming and traveling are taught. However, the desire for fast and accurate information, the need for identification or the search for a reference and the voluptuousness for totality, seem to imprison travelers and stimulate the production of content made up of lists, tips, among others, leading them to repeat patterns and consume a travel format that is frugally, ephemerally and uniformly repeated on screens.

Keywords
Travelling; Tourism; Social Media; Contemporary