Gender and Race Performances in the Digital Activism of Geledés: Intersectionality, Interactional Positions and Reflectivity

ABSTRACT

Considering the increasing activity of digital activism of black feminism in Brazilian society, this article analyzes gender and racial performance produced in interactional positioning mobilized by subjects in their comments on the Geledés Facebook page. For that, performative perspectives of language, identity, gender and race were adopted, as well as a post-critical qualitative methodology inspired by virtual ethnography. The results obtained point to the intersection between gender and racial performances in identity-related practices performed by commentators, as well as to the reflexivity potential of these social practices, especially regarding the contestation of colonial narratives based on racism and sexism.

KEYWORKS:
digital activism; black feminism; identity performance; interactional positioning; intersectionality