ABSTRACT
The objective of this research report is to investigate and discuss the implications of the hostile and offensive comments of different Internet users and the forms of representation of the staging of the crucifixion of Christ by the model Viviany Beleboni, during the Gay Pride Parade of São Paulo in June of 2015. In addition to the concepts of Hall (2008)HALL, S. Quem precisa de identidade. In: SILVA, T. (org.). Identidade e diferença: a perspectiva dos Estudos Culturais. Petrópolis: Vozes, 2008. p. 103-133. and Woodward (2008)WOODWARD, K. Identidade e diferença: uma introdução teórica e conceitual. In: SILVA, T. (org.). Identidade e diferença: a perspectiva dos Estudos Culturais. Petrópolis: Vozes , 2008. p. 7-72. related to representation and identity, during the analysis of the data were also mobilized the studies of speech acts and performativity by Austin (1962)AUSTIN, J. L. How to Do Things with Words. Oxford: Oxford University Press, 1962. and Rajagopalan (2012)RAJAGOPALAN, K. Performativity and the Claims of Scientificity of Modern Linguistics. DELTA, São Paulo, v. 28, n. 1, p. 85-103, 2012. Doi: https://doi.org/10.1590/S0102-44502012000100005
https://doi.org/https://doi.org/10.1590/...
. The results of this research corroborate the theoretical assumptions used, according to which language serves to alter and create realities and not only to describe or represent it. This study also provided an understanding about how the dichotomization of different identity aspects can benefit one group over others.
KEYWORDS:
representation; identity; performativity