This paper discusses the cultural production of Brazilian television focusing in particular on Globo Network, a television network, and one of its programs called Globo Repórter, a weekly documentary show, concentrating on the rise of so-called 'political opening,' adopting as a guide the diffusion of the political image of Tancredo de Almeida Neves, as well as symbolic construction processes which involved his mythification. Against a context of 'political transformation,' this research focuses on the centrality of electronic media as a link between civil and political society and as a crucial 'place of memory' of national culture, helping to make sense of political images and a certain conception of history.
politics; myth; Brazilian television