ABSTRACT
The article examines the trajectory of the International Union for the Protection of Animals of São Paulo in the first decades of the 20th century. Based on daily newspapers published in the state and the magazine Zoophilo Paulista, edited by the organization, we analyze their actions and discursive strategies in order to sensitize the citizens and the government to the need of protect animals. In an expanding urban environment, human-animal coexistence was a challenge, requiring changes and adaptations in the way of dealing with animals, which involved social, political, economic and cultural aspects. In these terms, thinking about animals was important to question human violence, the limits of economic exploitation and of human action on nature.
Keywords:
animals; protection society; press