The worldwide demand for mango has been increasing over the last few years. In Brazil, the mango production for exportation has been showing a great possibility of growth, where the use of floral induction and post harvest techniques have helped to participate in new market shares while the supply from other countries has been reduced. In the last decade, the mango production and exportation have been increasing in the São Paulo state. The aim of this work was to analyze the relation between the adoption of new techniques for improving the mango quality required for exportation and the production expansion in the São Paulo state. The producer adaptation degree to the required consuming market norms was used as a parameter for the quality analysis of the produced mango and was performed in two towns of the State. The field survey has shown that there are regions in the State that are adapting themselves to the exportation requirements and this has been having a great influence on the production growth. In addition, this activity has shown to be considerably profitable for producers.
mango; quality; exportation
