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A basis for a reformulation of the digital presence of the Brazilian Association of Plastic Surgery

ABSTRACT

Introduction:

The exponential growth of the Internet has revealed its great potential as an effective tool for providers to access information. The development of websites that meet associates’ and other users’ needs to be informed is a concern of professional associations. This study aimed to assess the structure of the SBCP website and the need to implement a new dynamic interaction between associates and other users.

Method:

A qualitative study was conducted by surveying previously selected associates and opinion makers.

Results:

The most common considerations were as follows: (1) the need to improve scientific content, (2) update the website, (3) disseminate research, (4) access journals, and (5) training and/or development of tools.

Conclusion:

This study promoted the modernization of the SBCP website and defined guidelines for its ongoing presence in social networks.

Keywords:
Internet; Website; Surgery; Plastic; Societies; Medical; Social media.

Sociedade Brasileira de Cirurgia Plástica Rua Funchal, 129 - 2º Andar / cep: 04551-060, São Paulo - SP / Brasil, Tel: +55 (11) 3044-0000 - São Paulo - SP - Brazil
E-mail: rbcp@cirurgiaplastica.org.br