On the relationship between antitrust and strategy: taking steps and thinking ahead

Sobre a relação entre o antitruste e a estratégia: onde estamos e para onde podemos ir

Sobre la relación entre la defensa de la competencia y la estrategia: dónde estamos y hacia dóndepodemos ir

Abstract

In this paper, I examine the role that strategic analysis has played on antitrust and discuss new analytical venues. In order to accomplish this goal, the paper presents two directions. Initially, I undertake a review of the current debate between antitrust and strategy. I argue that much of the contemporary discussion on the subject is founded on traditional economic approaches to strategy, what leads to the disregard of the role of firm heterogeneity in competitive dynamics. In the second part of the paper, I sketch an approach to antitrust based on the resource-based view of strategy. This approach is particularly useful in examining the conditions of market rivalry, being a complement – not necessarily a substitute – to the traditional antitrust economic analysis.

Keywords:
Strategy; Antitrust; Market power; RBV