This article analyzes the Northeastern Tourism Development Program (Prodetur/NE) through a critical perspective seeking to understand its management structure. The program is based on a self-sustainability and modern management approach which assumes participatory and strategic planning involving partnership and a wide alliance network. Only a great dealof consciousness by the different Northeastern actors can guarantee the success of the program. All must be aware of the interdependence between federal, state and local governments, as well as businessmen and non-governmental organizations (NGOs).
tourism; participatory and strategic planning; partnership and alliance network; globalization