At the beginning of this new century, several contemporary questions lead us to reflect on "which are the main public matters for the community and the concern-keys of the subjects nowadays". Wouldn't these matters and concerns interrelated to a reflexive sight of the world? The Theory of Structure by Anthony Giddens offers us the initial inspiration in order to reflect about the relation agency-structure. Ulrich Beck's reflexives ideas showed us that, either we notice it or not, reflexivity is something inherent to our age. The entrepreneurial articulation in such reflexive way appears as a possible reflexive (re)action and, in consequence, phenomenon to be studied. How that can happens in a contemporary society? This is the principal question about which we reflect theoretically based in the research carried through.
theory of structure; reflexivity; Ulrich Beck; contemporary society; entrepreneurial articulation
