Despite nearly three decades of intense debate around the sustainability theme, remain a different kind of uncertainties on this subject, which raise questions about its boundaries, its defining traits, its innovation potential, its interdisciplinary compass/dialogue? and its ability to engage its interfaces with other fields of knowledge and practices. In this context, this paper aims to analyze the challenges (and dilemmas) faced by a Higher Education Institution in a insertion of "Sustainability" as a subject in the course of Business Administration. This is reflected in the strategies and practices for both scope of business management, such as regarding the design and pedagogical practices of teaching and learning used to train future managers. Thus, the construction of this article is based on literature review, documentary interviews and experience of the authors as professors at Business School of Administration selected by convenience. The authors organized the data and information experience through a case study in the context of exploratory research. Different introduction variables from sustainability subject were analyzed, even from the disciplines that refer the educational project and its contents to the analysis of pedagogical didactic strategies adopted. In this way, the experiment revealed that analyzed remain challenges for implementation educational projects which should focus on new teaching and learning models and especially it requires new teacher education skills. Thus, changes in the direction of sustainability, require more than just rethink the education curricula contents or sign international educational agreements. Institutions feel the necessity for hold deeper commitments to become communities apprentices and work toward sustainability. The undertaken analysis here shows that it is necessary to create an institutional agenda for 'learning for sustainability' as IES to teach, to learn and to act. It also shows that the university, especially business schools, is a prime location, which may contribute to the development practical, innovative and behaviors attitudes in all environments where the future administrator may be involved.
Sustainability; Teaching and Learning Strategies; Management School; Pedagogical Project; Higher Education
