Stay at Home, Casa Porto Delivers: Humanized Entrepreneurship during Pandemic

ABSTRACT

This teaching case describes the trajectory of the entrepreneur Raphael Vidal. The information presented makes it possible to link the history and beliefs of the subject-entrepreneur Raphael to the decisions regarding Casa Porto project in the context of the COVID-19 pandemic. Aspects of his entrepreneurial attitude as a basis for the way he has been conducting Casa Porto are exposed. In addition, elements related to the decision to open, conduct, and maintain a business in situations of crisis are displayed. And more importantly, nuances related to other spheres involved in the understanding of the entrepreneur as a social being are addressed.

Keywords:
teaching case; entrepreneurship; humanized entrepreneur; COVID-19; crisis