Ties that Knot: How App-workers Co-construct Their Identities at Precarious Work Contexts

ABSTRACT

Objective:

the aim of this paper was to understand how self-employed workers, more specifically app workers, co-construct their identities at work.

Theoretical framework:

social identity theory.

Method:

we used the grounded theory method, through 40 interviews conducted with Brazilian independent app workers.

Results:

our model presents the following propositions: (1) there is an association between identity management and structured environment, not necessarily formal environment; (2) when there is a collectivity, a feeling of belonging through the more stable relationships between groups and individuals, there is an easier construction of the self; (3) the insertion of the worker in the groups provide a reduction of anxiety for the identity construction and increase motivation and security; (4) it is of the initiative of the app workers themselves the creation of the groups that converge to a personalized belonging - group identity and a precarious belonging - individual identity.

Conclusions:

the collective constructed by independent application workers comes from an integration whose initiative comes from the workers themselves, at first with a productive purpose, but consequently being a source of facilitators for the construction of an identity.

Keywords:
gig economy; independent worker; identity management