The study investigated the management style of the executive woman in the family-run enterprise in Passo Fundo, Brazil. The guider theories were the transparent management and the learning organizatios, focusing the executive women. They present peculiar characteristics to the learning organizations. The objective was identifying the feminine style of management in family-run enterprises correlating to the managers women profile. The investigated number of executives was 26 through an explorer questionnaire and semi-structured interview. It was evidenced that executives of the family-run enterprises in Passo Fundo cultivate values as the honesty, the human being and the companionship; they stay acting in the family-run enterprise for love feeling to the company; their desires or personal dreams are related to the dreams or managerial desires. They present a leadership style more related to people than to tasks; even so they are very guided for the power, assuming a managerial position more based on the masculine model of administration.
family-run enterprise; executive; feminine gender; management style
