Competitive priorities are objectives that companies should strongly strive to achieve to increase its competitiveness and, consequently, its market share. Based on the literature, the most important competitive priorities are: cost, quality, time, flexibility, innovativeness and services. Each one of them has its own aspects, because their concepts are vast and generic. But, due to the characteristics of the building industrial sector, it is necessary to make an adaptation of these concepts. Then, the objective of this paper is to analyze the contents of competitive priorities in the building industry, considering the peculiarities of this sector. This study was developed through semi-structured interviews with experts in construction management, application of a strategic production diagnosis and observation of these concepts of competitive priorities in small firms of building industry in Rio Grande do Sul, Brazil.
production strategy; building industry; small firms
