Abstract
From a radical behaviorist perspective, prescriptive ethics deals with two main axes or dimensions: (1) the effects of what we do over ourselves and over other people; and (2) the effects of what we do considered along the time. This paper aims to describe how progressively complex verbal controls are affecting our behavior in relation to these two axes, taking ecology and economy as contemporary examples. We conclude that such verbal controls are making our ethical decisions themselves more complex. Cultures that prepare its citizens to identify the long-term consequences of its practices presumably have more chances to survive and to create relatively balanced systems of power distribution.
Keywords:
radical behaviorism; ethics; ecology; economy