The current research aimed to know how the human values is related to the prejudiced attitudes and to the intention to maintain social contact with Blacks. 303 subjects from the general population of João Pessoa (PB) were considered. The respondents were mainly women, and the ages varying from 12 to 74 years (M = 30,5; DP = 14,2). The Prejudiced Attitudes Scale, Intention to Maintain Social Contact Scale, Basic Human Values Questionnaire and demographics questions were applied. Results showed that the prejudiced attitudes were primarily correlated with the suprapersonal values. Furthermore, the suprapersonals and of achievement values were good predictors, and satisfactory to explain the intention in maintaining social contact with Blacks.
Blacks; Prejudiced attitudes; Social contact; Values
