In this article we analyze two Brazilian symbolic forms (television commercials) having as theoretical framework a critical methodology based on some theoretical elements of Cultural Studies. The starting point is the concept of minority versus majority, and its nomic and anomic character. We assume that symbolic forms can be understood as carriers of ideology, and in order to understand its underpinned ideology we have to deconstruct the messages unity and expose its "naturality". In this process issues regarding gender and racial relations of domination were unveiled, indicating that discrimination towards minorities still takes part of our mediated reality.
Social Psychology; Cultural Studies; Brazilian media; gender and racial relations